{"title":"PONCHO","description":"\u003ch3 class=\"page-about__text-block-title\"\u003ePoncho was created to do things differently.\u003c\/h3\u003e\n\u003cdiv class=\"page-about__text-block-text\"\u003eSomewhere along the way, someone decided that fishing shirts should fit like trash bags. They put too much stuff on them and in them. Everyone else followed. We wanted to be different. And better. So we set out on a journey to make our own. Breathable, lightweight and simple. No cargo-short pockets on your chest. No velcro. No jamming every sized person into a single fit. Just a high quality shirt. That fits. In every way. Oh, and we decided to change the way fishing shirts are sold so that we can offer the best product, to all people, at all times, at a remarkable value.\u003c\/div\u003e","products":[{"product_id":"the-fort-davis-denim-shirt","title":"The Fort Davis Denim Shirt","description":"\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003eSubtle western styling on shoulder, pockets, and back yoke\u003c\/li\u003e\n\u003cli\u003eSoft, worn-in feel\u003c\/li\u003e\n\u003cli\u003eBuilt-in stretch\u003c\/li\u003e\n\u003cli\u003eBuilt-in lens cloth\u003c\/li\u003e\n\u003cli\u003eSlit to hold sunglasses\u003c\/li\u003e\n\u003cli\u003eDurable, reinforced stitching\u003c\/li\u003e\n\u003cli\u003eSimplified design (no zipper pocket or back vent)\u003c\/li\u003e\n\u003cli\u003ePearl snap pockets (no magnets)\u003c\/li\u003e\n\u003cli\u003eDouble pearl snaps on the cuff for adjustable size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric:\u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e99% cotton\u003c\/li\u003e\n\u003cli\u003e1% spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Poncho","offers":[{"title":"Medium Wash \/ Medium","offer_id":41916719005756,"sku":"","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Medium Wash \/ Large","offer_id":41916719038524,"sku":"","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Medium Wash \/ X-Large","offer_id":41916719071292,"sku":"","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Medium Wash \/ 2X-Large","offer_id":41916719104060,"sku":"19104060","price":100.0,"currency_code":"USD","in_stock":false},{"title":"Medium Wash \/ 3X-Large","offer_id":41916719136828,"sku":"19136828","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2531\/9264\/files\/Fort-Davis_3000x_25d7be90-4488-49bd-a0a3-f8f99149e734.jpg?v=1719503677"},{"product_id":"the-sierra","title":"The Sierra","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003eSoft flannel fabric\u003c\/li\u003e\n\u003cli\u003ePerformance fabric wicks sweat and dries fast\u003c\/li\u003e\n\u003cli\u003eSmoother feel and sharper look than other flannels\u003c\/li\u003e\n\u003cli\u003eBuilt-in stretch for movement and comfort\u003c\/li\u003e\n\u003cli\u003eWrinkle release technology (Just wear the shirt. Wrinkles fall away.)\u003c\/li\u003e\n\u003cli\u003eEasy-open magnetic pockets (do not wear with pacemakers)\u003c\/li\u003e\n\u003cli\u003eBuilt-in lens cloth\u003c\/li\u003e\n\u003cli\u003eHidden zippered pocket\u003c\/li\u003e\n\u003cli\u003eSlit to hold sunglasses\u003c\/li\u003e\n\u003cli\u003eHidden snaps to hold collar in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Poncho","offers":[{"title":"Medium","offer_id":42079124783164,"sku":"","price":94.95,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":42079124815932,"sku":"","price":94.95,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":42079124848700,"sku":"","price":94.95,"currency_code":"USD","in_stock":false},{"title":"2X-Large","offer_id":42079124881468,"sku":"","price":94.95,"currency_code":"USD","in_stock":false},{"title":"3X-Large","offer_id":42079124914236,"sku":"24914236","price":94.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2531\/9264\/files\/Screenshot2024-08-07at1.23.52PM.png?v=1723055095"},{"product_id":"the-cheyenne-flannel-shirt","title":"The Cheyenne Flannel Shirt","description":"\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e\u003cu\u003eWestern Style\u003c\/u\u003e\u003c\/li\u003e\n\u003cli\u003eSubtle western styling on shoulder and pockets\u003c\/li\u003e\n\u003cli\u003eSmoother feel and sharper look than other flannels\u003c\/li\u003e\n\u003cli\u003ePerformance fabric wicks sweat and dries fast\u003c\/li\u003e\n\u003cli\u003eBuilt-in stretch for movement and comfort\u003c\/li\u003e\n\u003cli\u003eWrinkle release technology (Just wear the shirt. Wrinkles fall away.)\u003c\/li\u003e\n\u003cli\u003ePearl-snap pockets\u003c\/li\u003e\n\u003cli\u003eBuilt-in lens cloth\u003c\/li\u003e\n\u003cli\u003eHidden zippered pocket\u003c\/li\u003e\n\u003cli\u003eSlit to hold sunglasses\u003c\/li\u003e\n\u003cli\u003eHidden snaps to hold collar in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric:\u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e99% Poly\u003c\/li\u003e\n\u003cli\u003e1% Spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Poncho","offers":[{"title":"Tan \/ Light Brown \/ Medium","offer_id":42082639380540,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Tan \/ Light Brown \/ Large","offer_id":42082639413308,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Tan \/ Light Brown \/ X-Large","offer_id":42082639446076,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Tan \/ Light Brown \/ 2X-Large","offer_id":42082639478844,"sku":"39478844","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Tan \/ Light Brown \/ 3X-Large","offer_id":42082639511612,"sku":"","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2531\/9264\/files\/cheyenne.webp?v=1723141061"},{"product_id":"the-camino-shirt-1","title":"The Camino Shirt","description":"\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003eSubtle western styling on shoulder and pockets\u003c\/li\u003e\n\u003cli\u003ePearl snaps\u003c\/li\u003e\n\u003cli\u003eSoft, lightweight and breathable\u003c\/li\u003e\n\u003cli\u003eDries in minutes\u003c\/li\u003e\n\u003cli\u003eUPF 50+\u003c\/li\u003e\n\u003cli\u003eWrinkle release technology (Just wear the shirt. Wrinkles fall away.)\u003c\/li\u003e\n\u003cli\u003eNaturally anti-stink fabric\u003c\/li\u003e\n\u003cli\u003eVented back\u003c\/li\u003e\n\u003cli\u003eBuilt-in stretch\u003c\/li\u003e\n\u003cli\u003eBuilt-in lens cloth\u003c\/li\u003e\n\u003cli\u003eHidden zippered pocket\u003c\/li\u003e\n\u003cli\u003eSlit to hold sunglasses\u003c\/li\u003e\n\u003cli\u003eHidden snaps to hold collar in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e93% Nylon\u003c\/li\u003e\n\u003cli\u003e7% Spandex\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Poncho","offers":[{"title":"Starry charcoal haze \/ Medium","offer_id":42187707252796,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Starry charcoal haze \/ Large","offer_id":42187707285564,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Starry charcoal haze \/ X-Large","offer_id":42187707318332,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Starry charcoal haze \/ 2X-Large","offer_id":42187707351100,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Starry charcoal haze \/ 3X-Large","offer_id":42187707383868,"sku":"07383868","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2531\/9264\/files\/DSCF93293_3000x_b89e4345-e926-417d-a493-8cca54205674.webp?v=1726770409"},{"product_id":"the-powder-river-flannel-shirt","title":"The Powder River Flannel Shirt","description":"\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e\u003cu\u003eWestern Style\u003c\/u\u003e\u003c\/li\u003e\n\u003cli\u003eSubtle western styling on shoulder and pockets\u003c\/li\u003e\n\u003cli\u003eSmoother feel and sharper look than other flannels\u003c\/li\u003e\n\u003cli\u003ePerformance fabric wicks sweat and dries fast\u003c\/li\u003e\n\u003cli\u003eBuilt-in stretch for movement and comfort\u003c\/li\u003e\n\u003cli\u003eWrinkle release technology (Just wear the shirt. Wrinkles fall away.)\u003c\/li\u003e\n\u003cli\u003ePearl-snap pockets\u003c\/li\u003e\n\u003cli\u003eBuilt-in lens cloth\u003c\/li\u003e\n\u003cli\u003eHidden zippered pocket\u003c\/li\u003e\n\u003cli\u003eSlit to hold sunglasses\u003c\/li\u003e\n\u003cli\u003eHidden snaps to hold collar in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e99% Poly\u003c\/li\u003e\n\u003cli\u003e1% Spandex\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Poncho","offers":[{"title":"Dark Blue Plaid \/ Medium","offer_id":42248784052284,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Dark Blue Plaid \/ Large","offer_id":42248784085052,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Dark Blue Plaid \/ X-Large","offer_id":42248784117820,"sku":"","price":95.0,"currency_code":"USD","in_stock":false},{"title":"Dark Blue Plaid \/ 2X-Large","offer_id":42248784150588,"sku":"84150588","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2531\/9264\/files\/ThePowderRiverProductShotnewbackground.webp?v=1728511036"},{"product_id":"the-red-bud-corduroy-shirt","title":"The Red Bud Corduroy Shirt","description":"\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003eWestern style\u003c\/li\u003e\n\u003cli\u003eSubtle western styling on shoulder, pockets, and back yoke\u003c\/li\u003e\n\u003cli\u003eMedium-weight, super soft fabric\u003c\/li\u003e\n\u003cli\u003eSurprisingly stretchy\u003c\/li\u003e\n\u003cli\u003eBuilt-in lens cloth\u003c\/li\u003e\n\u003cli\u003eSlit to hold sunglasses\u003c\/li\u003e\n\u003cli\u003eCollar snaps to stay in place\u003c\/li\u003e\n\u003cli\u003ePearl snap pockets (no magnets)\u003c\/li\u003e\n\u003cli\u003eSimplified design (no back vent or zipper pocket)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric:\u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e98% Cotton\u003c\/li\u003e\n\u003cli\u003e2% Spandex\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Poncho","offers":[{"title":"Faded Auburn \/ Medium","offer_id":42248838611004,"sku":"","price":110.0,"currency_code":"USD","in_stock":false},{"title":"Faded Auburn \/ Large","offer_id":42248838643772,"sku":"","price":110.0,"currency_code":"USD","in_stock":false},{"title":"Faded Auburn \/ X-Large","offer_id":42248838676540,"sku":"","price":110.0,"currency_code":"USD","in_stock":false},{"title":"Faded Auburn \/ 2X-Large","offer_id":42248838709308,"sku":"38709308","price":110.0,"currency_code":"USD","in_stock":true},{"title":"Faded Auburn \/ 3X-Large","offer_id":42248838742076,"sku":"","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2531\/9264\/files\/RedBud.jpg?v=1728511624"},{"product_id":"the-billy-bob-western-shirt","title":"The Billy Bob Western Shirt","description":"\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003eSubtle western styling on shoulder and pockets\u003c\/li\u003e\n\u003cli\u003ePearl snaps\u003c\/li\u003e\n\u003cli\u003eSoft, lightweight and breathable\u003c\/li\u003e\n\u003cli\u003eDries in minutes\u003c\/li\u003e\n\u003cli\u003eUPF 50+\u003c\/li\u003e\n\u003cli\u003eWrinkle release technology (Just wear the shirt. Wrinkles fall away.)\u003c\/li\u003e\n\u003cli\u003eNaturally anti-stink fabric\u003c\/li\u003e\n\u003cli\u003eVented back\u003c\/li\u003e\n\u003cli\u003eBuilt-in stretch\u003c\/li\u003e\n\u003cli\u003eBuilt-in lens cloth\u003c\/li\u003e\n\u003cli\u003eHidden zippered pocket\u003c\/li\u003e\n\u003cli\u003eSlit to hold sunglasses\u003c\/li\u003e\n\u003cli\u003eHidden snaps to hold collar in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFabric: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e93% Nylon\u003c\/li\u003e\n\u003cli\u003e7% Spandex\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Poncho","offers":[{"title":"Purple \/ Small","offer_id":43999983501372,"sku":null,"price":84.95,"currency_code":"USD","in_stock":false},{"title":"Purple \/ Medium","offer_id":43999983534140,"sku":null,"price":84.95,"currency_code":"USD","in_stock":false},{"title":"Purple \/ Large","offer_id":43999983566908,"sku":null,"price":84.95,"currency_code":"USD","in_stock":true},{"title":"Purple \/ X-Large","offer_id":42320394453052,"sku":"","price":84.95,"currency_code":"USD","in_stock":false},{"title":"Purple \/ 2X-Large","offer_id":43999983599676,"sku":null,"price":84.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2531\/9264\/files\/purple-short-sleeve_1.webp?v=1730985644"},{"product_id":"the-del-mar-shirt-1","title":"The Del Mar Shirt","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eOur classic western shirts are made with the same breathable, lightweight, and quick-drying fabric you love from Poncho, so you’ll be comfortable until the cows come home. It’s got built-in sun-protection and tons of functional details to help while you’re working up a sweat. Plus, we’ve added pearl snaps and western styling, so you’ll be fit for any frontier.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFabric:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003e93% Nylon\u003c\/li\u003e\n\u003cli\u003e7% Spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFeatures: \u003c\/p\u003e\n\u003cul class=\"tab-inner-text\"\u003e\n\u003cli\u003eSubtle western styling on shoulder and pockets\u003c\/li\u003e\n\u003cli\u003ePearl snaps\u003c\/li\u003e\n\u003cli\u003eSoft, lightweight and breathable\u003c\/li\u003e\n\u003cli\u003eDries in minutes\u003c\/li\u003e\n\u003cli\u003eUPF 50+\u003c\/li\u003e\n\u003cli\u003eWrinkle release technology (Just wear the shirt. 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